Turn a Corner

Environmental campaign concept for an organization that promotes the prevention, treatment, and cure of anxiety and mood disorders, OCD, and PTSD through education, practice, and research. This outdoor series, which is designed to be placed at the intersection of a corner of a building or wall, is meant to challenge the stigma associated with mental health disorders. One side of the corner is meant to depict the face a person struggling with mental health shows to the outside world, while the other side shows a physical representation of their inner struggle. The experience works from either direction, and the hope is that as viewers "turn a corner" on their perception of these disorders, they can join the fight to help those afflicted "turn a corner" on their struggle.    

Outdoor campaign