BREATH TEST PEDIATRIC LAUNCH
For the Breath Test's pediatric launch, I was tasked with creating an entirely new visual identity to market the product to parents of children with possible infection. The signature swoosh was retained as a graphic element, but we chose to focus on photography of the target demographic. Each iteration of the campaign delves into the psychology of a child suffering from gastrointestinal ailments by presenting messaging, data points, or pictograms as if there were drawn by that very child. This intimate approach was a nice departure from the main campaign, and was used in print ads, welcome mailer, and OLA.